First, Formula 1 got hot in the United States and beyond, thanks in large part to a Netflix series, Drive to Survive, that showcased the circuit’s personalities, rivalries, and some really fast cars. Then there’s the pickleball craze, which started during the pandemic and hasn’t lost much momentum.

What niche sport will get hot next?

Russell Coutts, the CEO of the upstart professional racing organization SailGP, is making his case for sailing, that genteel elitist country club pastime which is indeed gaining some momentum in the U.S. Coutts, the five-time America’s Cup winner, 1984 Olympic gold medalist and two-time world sailor of the year, co-founded SailGP in 2018, along with Oracle founder and chairman Larry Ellison. Currently in its fourth season, SailGP features teams representing 10 different countries, including the U.S., New Zealand, Australia and Great Britain, and is holding 13 events across t…