Superdry speeds up its organic cotton strategy

It’s part of the retailer’s ambition to be “the world’s most sustainable publicly-listed fashion brand by 2030”.The strategy will see Superdry support its organic cotton requirements by helping 20,000 farmers adopt the latest sustainable organic cotton farming practices.คำพูดจาก เว็บปั่นสล็อต

At the current rate of rollout, this initiative is due to reach the target of 20,000 farmers, mostly based in India and Turkey, by 2025, which is also five years ahead of the original target the company set out in 2019, noted the retailer.Currently, Superdry says a fifth of its garments contain organic cotton, with one third of all garments containing organic, recycled, and low-impact fibres including Tencel, hemp, yak or linen. Meanwhile, all its padded outerwear jackets from its autumn/winter range used recycled fill. This collection also saw the launch of a line of vegan trainers, registered by the Vegan Society.Superdry also recently announced a partnership with global football star Neymar Jr to champion sustainability with a 100% organic underwear and sleepwe…

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