The initiative was launched in 2019 and those now signed up include fashion and beauty e-tail giant Zalando, plus brands Mango, ba&sh, Ardene, and Nicholas Kirkwood. The new brands bring the total number of Pack4Good partners to 317.Canopy said they’ve all “committed to revolutionising their packaging supply chains to protect vital forests all over the planet”.

The move comes as it also said that every year three billion trees — an area of forest about the size of Germany — are cut down to produce paper packaging. Scientists have urged greater conservation and restoration of forests as vital components in addressing the climate and biodiversity crises.That issue has become more acute as companies have shifted away from plastic packaging and committed to using more paper-based bags and boxes. While consumers have embraced this, few think about the extra eco issues that this shift has created.But now, Nicholas Kirkwood, for instance, said that it “will support approaches and systems to build a future that does not use ancient and endangered forests in the packaging, paper or in man-made cellulosic fabrics, including rayon, viscose, lyocell, modal and other trade…