Why Business Leaders Need to Be More Curious

Seth Goldenberg wants us all to be more curious. The designer and entrepreneur brings design-based principles and questions to a variety of enterprises. He runs a design-based management consultancy, and has worked with many companies, including Apple and Oprah Winfrey’s OWN to help rethink their business structures and processes.

Goldenberg, who also runs a Dickensian-sounding bookstore, Curiosity & Co., that doubles as a wine bar and cultural center in Jamestown R.I., has recently turned his attention to the role of curiosity—instead of just knowledge—in the culture and especially in the way businesses operate. His book, Radical Curiosity: Questioning Commonly Held Beliefs to Imagine Flourishing Futures argues that the workplace of the future needs to be asking a lot more fundamental questions if it’s going to thrive.

This interview has been condensed and edited for clarity.

What do you think the role of curiosity is in the workplace?

For me, it’s central. It’s the foundation. I mean, work is certainly turning itself inside out right now. We are having to recheck the questions we as…

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