The organisation has worked closely with a network of member retailers and brands, including H&M Group, Marks & Spencer, Walmart, Target, Bestseller, Gap Inc, and C&A, to ensure that fashion companies can accurately trace and disclose the origin of raw materials, and comply with emerging regulations, Better Cotton said in a press release. Companies are now increasingly expected to verify the origin of the raw materials within their products and leverage improved transparency to address the potential adverse effects of their activities on human rights and the environment.

Traceable Better Cotton will give member retailers and brands confidence that they are sourcing products from a specific country, and establish greater supply chain visibility, enabling them to incorporate insights into their own supply chain due diligence activities.In the coming years, Better Cotton will scale the availability and sourcing granularity of traceable Better Cotton to serve as the foundation for an Impact Marketplace that would compensate farmers for field-level progress; enable country-level Life Cycle Assessments to calculate the environmental impact of Better Cotton in relation to conven…